Coaches Need Feedback Too (Part 2)

How to gather and process feedback effectively to improve your coaching

In Coaches Need Feedback Too (Part 1) I wrote about why it’s important that coaches be receptive to feedback and how to create an environment where players and parents feel comfortable providing that feedback. Now let's tackle the practical aspects of gathering feedback and – perhaps more challenging – processing and implementing it effectively.

Gathering Feedback Naturally

The best feedback often comes from informal moments rather than formal surveys or meetings. Use natural opportunities during practice sessions — water breaks, cool-down periods, etc. — to check in with players. Keep your questions specific and actionable: "What did you think about the new passing drill?" or "How clear were today's instructions?"

Some ways to gather feedback include:

  • Quick post-practice check-ins with individual players

  • Brief conversations with parents during pickup time

  • Regular "temperature checks" during team talks

  • End-of-practice team reflections

Processing What You Hear

"The art of taking feedback isn't about just listening to the words, it's about maintaining a genuine willingness to grow."

Sheila Heen

Processing feedback effectively requires both emotional intelligence and practical strategy. When you receive feedback, especially if it's unexpected or challenging, try to:

  1. Listen without immediately defending or explaining

  2. Thank the person for their honesty

  3. Ask clarifying questions to understand specifics

  4. Take time to reflect before responding or making changes

Remember that emotional reactions are natural. I've found that taking a "24-hour rule" with challenging feedback helps – give yourself time to process the emotional response before deciding how to act on the input.

Balancing Different Perspectives

You'll often receive conflicting feedback. One parent might want more competitive focus while another emphasizes fun and participation. Some players might want more scrimmage time while others prefer skills training. The key isn't to please everyone, but to:

  • Listen to all perspectives

  • Identify common themes

  • Consider feedback in the context of your coaching principles

  • Look for reasonable compromises that align with your team's goals

  • Communicate clearly about why you make certain choices

Taking Action

Feedback only matters if it leads to meaningful change. When you decide to implement changes based on feedback:

  1. Start small – test changes in limited ways before making major adjustments

  2. Be transparent about what you're trying to improve

  3. Ask for ongoing input about the changes

  4. Be willing to adjust your approach based on results

Closing the Loop

One of the most important aspects of handling feedback is following up with those who provided it. Let players and parents know what actions you're taking based on their input – or explain why you're taking a different approach. This shows you value their perspectives even if you don't implement every suggestion.

Making it a Practice

Building a sustainable feedback practice takes time and commitment. Start with small steps, focus on progress rather than perfection, and remember that being open to feedback models the growth mindset we want to instill in our players.

To revisit the first post on receiving feedback where I discuss why it’s so important to solicit feedback, go to Coaches Need Feedback Too (Part 1).

The Podcast

The CoachCraft Podcast explores the art and impact of coaching youth sports through in-depth conversations with renowned coaches from grassroots to professional levels, revealing how exceptional mentors use athletics to shape character, build confidence, and positively impact young lives.

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About CoachCraft

I’m Alf Gracombe and I created CoachCraft to support youth soccer coaches on their coaching journey. I believe coaches play an invaluable role in developing young people and in society more broadly. Through this newsletter and the podcast (https://coachcraftpodcast.com), I share insights and strategies to help coaches create meaningful impact both on and off the field. Want to connect? Reply to this email or find me at https://www.linkedin.com/in/agracombe/.

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