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Coaches Need Feedback Too (Part 2)
How to gather and process feedback effectively to improve your coaching
In Coaches Need Feedback Too (Part 1) I wrote about why it’s important that coaches be receptive to feedback and how to create an environment where players and parents feel comfortable providing that feedback. Now let's tackle the practical aspects of gathering feedback and – perhaps more challenging – processing and implementing it effectively.
Gathering Feedback Naturally
The best feedback often comes from informal moments rather than formal surveys or meetings. Use natural opportunities during practice sessions — water breaks, cool-down periods, etc. — to check in with players. Keep your questions specific and actionable: "What did you think about the new passing drill?" or "How clear were today's instructions?"

Some ways to gather feedback include:
Quick post-practice check-ins with individual players
Brief conversations with parents during pickup time
Regular "temperature checks" during team talks
End-of-practice team reflections
Processing What You Hear
"The art of taking feedback isn't about just listening to the words, it's about maintaining a genuine willingness to grow."
Processing feedback effectively requires both emotional intelligence and practical strategy. When you receive feedback, especially if it's unexpected or challenging, try to:
Listen without immediately defending or explaining
Thank the person for their honesty
Ask clarifying questions to understand specifics
Take time to reflect before responding or making changes
Remember that emotional reactions are natural. I've found that taking a "24-hour rule" with challenging feedback helps – give yourself time to process the emotional response before deciding how to act on the input.
Balancing Different Perspectives

You'll often receive conflicting feedback. One parent might want more competitive focus while another emphasizes fun and participation. Some players might want more scrimmage time while others prefer skills training. The key isn't to please everyone, but to:
Listen to all perspectives
Identify common themes
Consider feedback in the context of your coaching principles
Look for reasonable compromises that align with your team's goals
Communicate clearly about why you make certain choices
Taking Action
Feedback only matters if it leads to meaningful change. When you decide to implement changes based on feedback:
Start small – test changes in limited ways before making major adjustments
Be transparent about what you're trying to improve
Ask for ongoing input about the changes
Be willing to adjust your approach based on results
Closing the Loop
One of the most important aspects of handling feedback is following up with those who provided it. Let players and parents know what actions you're taking based on their input – or explain why you're taking a different approach. This shows you value their perspectives even if you don't implement every suggestion.
Making it a Practice
Building a sustainable feedback practice takes time and commitment. Start with small steps, focus on progress rather than perfection, and remember that being open to feedback models the growth mindset we want to instill in our players.
To revisit the first post on receiving feedback where I discuss why it’s so important to solicit feedback, go to Coaches Need Feedback Too (Part 1). |
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About CoachCraft
I’m Alf Gracombe and I created CoachCraft to support youth soccer coaches on their coaching journey. I believe coaches play an invaluable role in developing young people and in society more broadly. Through this newsletter and the podcast (https://coachcraftpodcast.com), I share insights and strategies to help coaches create meaningful impact both on and off the field. Want to connect? Reply to this email or find me at https://www.linkedin.com/in/agracombe/. | ![]() |
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